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Use branching logic to shorten the survey
Use survey software branching logic as much as possible to skip irrelevant questions and shorten the survey experienced by respondents. Do not rely on the respondent to decide if the question does apply to them. For example, if the respondent ...
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Use survey piping to remind the respondents of their previous answers
When the answer to one question depends on the answer of another make sure to use "survey piping" to remind the user of the their answer. Example: 1- What type of product did you last buy from us? Phone Television Computer ...
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NoviSurvey Version 2.3 released
Version 2.3 of our survey software NoviSurvey has been released. The new version includes the following: New features: Added warning when the completion action is set to "Close browser" Added logging for requests from unsupported ...
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Ask the respondent relevant questions
Do not ask the respondents to give you their opinion or provide you with an evaluation before asking them if the subject of the survey applies to them. For example, a question about the effectiveness of market research survey software should ...
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Avoid abbreviations jargon technical terms and double negatives
Avoid using abbreviations, jargon, or highly technical terms. Example: Poor: Should we add a wiki to our website? Better: Should we give visitors the ability to add content to our website? Avoid using negative words and never ask a ...
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Use predefined categories for choices
When asking personal questions, allow respondents to place themselves within predefined categories rather than requiring them to enter a precise answer. Example: Poor: How old are you? Better: How old are you? ...
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NoviSurvey Version 2.2 released
Version 2.2 of our survey software NoviSurvey has been released. The new version includes the following: New features: Enhanced data tracked for logged in user; adjusted display of the data in organization list Added ability to search ...
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Ask about actions instead of opinions and be exhaustive with the multiple choice options
Tying your question to an action rather than an opinion will improve the accuracy of the survey research results. Example: Poor: Do you find our website useful? Better: How often did you visit our website in the last month? When ...
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NoviSurvey Version 2.1 released
Version 2.1 of our survey software NoviSurvey has been released. The new version includes the following: New features: Implemented client ping that keeps session alive until the browser is closed Added support for required option for ranking ...
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Avoid biased questions and harsh or judgmental language
Avoid biased questions that tend to lead respondents to a specific answer. Example: Biased: Do you like our state-of-the-art account management page? Better: Please rate the usability of the account management page? Avoid using harsh ...
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