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Avoid biased questions and harsh or judgmental language

Posted on 6/8/2009 by Jim in category: survey software tips
Avoid biased questions that tend to lead respondents to a specific answer.


Biased: Do you like our state-of-the-art account management page?

Better: Please rate the usability of the account management page?

Avoid using harsh or judgmental language.


Poor: How many hours do you waste surfing the web each day?

Better: How many hours do you spend on the web each day?

Remember that you will always get no more than what you ask for... Happy Surveying!

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