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Ask the respondent relevant questions

Posted on 10/9/2009 by Jim in category: survey software tips
Do not ask the respondents to give you their opinion or provide you with an evaluation before asking them if the subject of the survey applies to them.

For example, a question about the effectiveness of market research survey software  should be preceded by a question on whether the respondent ever used market research software.

Remember that you will always get no more than what you ask for... Happy Surveying!

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