Avoid using abbreviations, jargon, or highly technical terms.
Poor: Should we add a wiki to our website?
Better: Should we give visitors the ability to add content to our website?
Avoid using negative words and never ask a question using a double negative.
Poor: Should the caller <b>not</b> be transferred to voice mail after a 3 min wait?
Better: Should the caller be transferred to voice mail after a 3 min wait?
Poor: Don't you dislike our questionnaire software?
Better: Do you like our questionnaire software?
Remember that you will always get no more than what you ask for... Happy Surveying!