Blog articles

Avoid abbreviations jargon technical terms and double negatives


Posted on 9/1/2009 by Jim in category: survey software tips
Avoid using abbreviations, jargon, or highly technical terms.

Example:

Poor: Should we add a wiki to our website?

Better: Should we give visitors the ability to add content to our website?


Avoid using negative words and never ask a question using a double negative.

Example:


Poor: Should the caller <b>not</b> be transferred to voice mail after a 3 min wait?

Better: Should the caller be transferred to voice mail after a 3 min wait?


Poor: Don't you dislike our questionnaire software?

Better: Do you like our questionnaire software?



Remember that you will always get no more than what you ask for... Happy Surveying!


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