Blog articles

Ask about actions instead of opinions and be exhaustive with the multiple choice options

Posted on 7/6/2009 by Jim in category: survey software tips
Tying your question to an action rather than an opinion will improve the accuracy of the survey research results.


Poor: Do you find our website useful?

Better: How often did you visit our website in the last month?

When providing options in a multiple choice question, try to be exhaustive while keeping the answers concise and mutually exclusive. Also, try to keep the list of choices short with no more than 3 to 5 choices. Long lists are difficult to evaluate.


Poor: What is your current marital status?

Better: What is your current marital status?

Remember that you will always get no more than what you ask for... Happy Surveying!

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