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Use a descriptive subject line in the survey email invitation
When you send the online survey email invitations make sure to use a descriptive subject line (e.g., “We value your input for improving our service”). In the body of the email include a brief description of the survey. Make sure to mention the ...
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Show a back button on every page and add a comments section
1-Always show a back button on every page to allow the online survey respondent to navigate back to the previous answer in case they make a mistake. As a survey designer , your objective should be to collect the most accurate information you can ...
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Include questions that check for consistency and track time spent on the response
1-Try to include questions that check the consistency and validity of the respondent's answers. For example, an employee survey can ask: Which division of the company do you work in? A later question can ask: Where are you based? When ...
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One question per page will provide you with more answers
When you create and online survey include only one question per page. Most web survey software will save the respondent's answer after every page. Therefore, by placing each question on a separate page you can record the answer to every question ...
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Avoid open ended questions and provide multiple choices
Avoid open ended questions when you can. Always try to come up with a list of choices and then add an “Other” option with a free text area. Closed ended questions are easier to enter, analyze, and present. Respondents are much more likely to answer ...
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Order questions from general to specific and shorten the recalling period
The order of the questions is important. Use your survey system to divide your survey into distinct categories. For each category ask, general and easy questions before questions that are probing or difficult to answer. If the question requires ...
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Use only one concept per question
Use only one concept per question, unless the question is a matrix. Using more than one concept in a question tends to confuse the respondent and can generate unreliable answers. Example: Did our survey software and our online survey tool ...
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Use branching logic to shorten the survey
Use survey software branching logic as much as possible to skip irrelevant questions and shorten the survey experienced by respondents. Do not rely on the respondent to decide if the question does apply to them. For example, if the respondent ...
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Use survey piping to remind the respondents of their previous answers
When the answer to one question depends on the answer of another make sure to use "survey piping" to remind the user of the their answer. Example: 1- What type of product did you last buy from us? Phone Television Computer ...
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Ask the respondent relevant questions
Do not ask the respondents to give you their opinion or provide you with an evaluation before asking them if the subject of the survey applies to them. For example, a question about the effectiveness of market research survey software should ...
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