Avoid open ended questions when you can. Always try to come up with a list of choices and then add an “Other” option with a free text area. Closed ended questions are easier to enter, analyze, and present. Respondents are much more likely to answer a multiple choice question compared to an open ended question.
Example:
How did you hear about our email survey software?
Search engine
Newspaper
Brochure
Television
Other
Remember that you will always get no more than what you ask for... Happy Surveying!
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