In 2012, only 25 percent of people used only mobile devices to access the Internet, according to AccuConference. In 2013, that number rose to 34 percent. People are beginning to cut the cords, so to speak, to their computers, and take their Internet on-the-go.
What does that mean for businesses today? It means that if you really want to reach out to your target market with survey software, then you need to go where your market is -- that means using a survey tool that allows you to go mobile.
Businesses and consumers find mobile devices like tablets and smartphones to be much more efficient tools and are leaving traditional access points like laptops and personal computers behind. These are just a few reasons you should make the move to mobile online survey software for your next survey.
Increase Response Rates
People are on the move all the time these days. Giving them the option to do on-the-spot surveys helps in more ways than you realize. For instance, it increases the likelihood that they'll participate now rather than waiting (and often forgetting) to participate in the survey later.
In addition, it makes it more convenient for them to take the surveys whenever it pops into their minds -- wherever they may be (library, bus stop, lunch break, etc.). They don't have to wait until they get a chance to sit down in front of a computer.
Most people when given the option of a mobile survey will participate right away. This means you get the results on the spot.
Why is this good? Depending on the type of survey you're conducting it ensures that the information is fresh in the mind of patrons or customers, and reduces the odds that they'll forget something potentially important when completing the survey.
These faster results mean that you can correct errors or problems sooner rather than later, which is a huge benefit to business owners and the customers you serve.
Engage Your Target Audience
Engagement is a beautiful thing when it comes to surveys. Some retailers incentivize surveys in order to improve engagement, which not only increases response rates, but also serves to improve the quality of the responses you receive.
People who are actively engaged in the survey process are far more likely to deliver meaningful responses to the questions you load into the survey tool. The bottom line is that mobile device users spend a great deal actively using their devices. From using survey responses to games and all points in between, mobile users are a rich target for companies to consider when conducting surveys.
The widespread use of mobile devices for business and pleasure is only projected to grow in coming years. That's why it's important for businesses to make the move now to include mobile devices in their survey planning. Online survey software can help a great deal with that, giving consumers a wider range of options and businesses a much better return on investment in their survey software packages.