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Why a target survey for identifying your audience is critical


Posted on 11/2/2016 by Elizabeth in category: survey software articles
You already know that target surveys are a great way to gather information about your customers, find out how your customer service team is doing, and get recommendations for ways to improve. Another major benefit to performing survey research is that you can really narrow down your core audience. This is crucial for everything from developing new products to knowing the right way to advertise to them.

You Will Know the Best Way to Market to Your Audience

One excellent benefit of online survey software is having the ability to know how to properly advertise to your target audience. By learning who your audience is (things like their gender, age, and preferences) you can also craft your target survey questions so that you are able to figure out how and where they purchase products the most.

For instance, you can ask your audience if they click on links from emails, prefer getting alerts through social media, or click on advertisements located on websites. Or you can find out how much they learn from products through word-of-mouth and if they use their main computer or a mobile device for purchases.

It Helps to Save on Advertising and Marketing Costs

A target survey can really help you to save on your advertising costs. If the majority of your audience tends to buy with their mobile device, then you know investing in mobile ads is a great way to spend your money. However, if the survey results show that your audience includes people who almost never click on ads, this is probably not going to be your best option. Instead you might want to build your list and focus more on social media advertising instead.

You Need to Keep Being Adaptable

It is important to note that when you run a business, are an affiliate marketer, or do any kind of promotions for a product or service, the method you use now may not be what always works. By routinely using a survey tool to gather more research from your audience or past customers, you will learn new habits they may have developed, such as what now drives their purchasing decisions. This helps you to determine when it is a good time to change your marketing strategies and tactics.

Keep in mind, that the research you gather with survey software can also help you decide what direction to go with your next products or services. Your audience may has changed a bit with their interests and desired features, and you can change along with it so that your business continues to grow. Don’t underestimate the power of adaptability.

By conducting a target survey, you’ll be more effective in your marketing strategies, and perhaps more importantly, you’ll see a greater positive return on your marketing investment.
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