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A focus group is a moderator or leader guided small-group discussion. Typically, you receive verbal responses. With a focus group survey tool, however, you can collect more accurate and honest feedback from a larger audience. You can learn what your customers or members really think about your services, products, brand or processes to guide your future product marketing or development.
Focus group surveys allow you to ask questions that will receive answers to influence your business decision-making. It enables you to collect feedback in a more intimate, open-discussion way. Market research is an essential part of doing business and when you implement it properly, it could generate a substantial return on investment (ROI).
But, when should you conduct focus groups surveys? There are certain situations where focus group surveys are especially beneficial.
When to Implement Focus Group Online Survey Software
You should use focus group survey software when you want to:
1. Dive deeper into problems you've identified through a bigger, quantitative study.
Conducting a focus group survey is beneficial when you're looking to generate an explanation. If a problem is found in a quantitative study and you're looking for more information on why it's a problem, focus group surveys can be your avenue for collecting this information. You can ask questions about a problem with the right audience to gain a better understanding of the problem.
2. Gather more information to help prepare for a bigger quantitative study.
Focus group surveys could help you ask questions to uncover hidden information that you could use for your larger quantitative study. They can provide you with topics that need to be delved into further to get even more valuable information to propel your business forward.
3. Make a decision on a new product development or test marketing materials.
Focus group surveys can help you determine what's important to your customers or audience. It can help you understand your audience's mindset and what information or products they're looking for to help you make better decisions on new product developments. Do they even want what you're planning on marketing?
4. Have respondents try out products or services first-hand.
Focus group surveys are excellent for enabling research participants to experience products or services first hand. Whether it’s tasting food or beverages, watching a new marketing advertisement or trying out a new service you’re offering, focus group surveys can’t be beaten in getting authentic feedback.
If you're just looking to gather ideas or feedback about what customers think about your services, products or various marketing strategies, a verbal focus group might be all you need for your business. However, if you're looking to collect accurate and reliable information, focus group surveys are unrivaled. You can survey a larger sample and the data you collect will be more honest and open feedback you can genuinely use for business decision-making. Either way, using survey software to obtain and/or analyze the results is key and beneficial.
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