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What is a customer survey pretest and why you should do it


Posted on 1/28/2022 by Elizabeth in category: survey software articles
Survey pretesting is executing your survey with a small test group before conducting it on a larger scale.

A survey pretest is helpful to test the questionnaire's comprehensibility and logic. This assures no errors and confidently sends the survey to the participants.

Why should you run a pre-test on your survey?

Before sending out surveys, it's always a good idea to test them. Running your survey software through a series of tests to check for any issues can save you a lot of time and ensure that you get the data you need.

Pretesting your survey ensures that any flaws are discovered before distributing them to participants. If any questions don't make sense, technical errors, or potential sources of bias, you can eliminate them as soon as possible so that they don't affect your final data.

Pretesting saves you the time and money of deleting an old defective survey, beginning with a new questionnaire, and recruiting new respondents.

Pretesting is also beneficial to your participants. It ensures that their time and effort are not squandered on tasks that will not yield valuable outcomes.

Points to Consider Before Sending Your Customer Survey

1) Pretest

Perform a final read-through, preferably in a group environment. Reading your survey questions aloud allows you to identify errors or unclear concepts. It will give you an approximate notion of the survey timing and will put you in the shoes of the responder from the start. Consider connotations and ask yourself, "Does this word mean what we think it means?" Is it simple to grasp? Is this the terminology used in my proposed sample?"

2) Pilot

Run a test on a small internal sample of people. This ensures that everything is running well and that the online survey software displays in the format you expected. It's also a terrific way to spread the word about the launch inside. If there are any problems, you will only expose a few respondents to the error, and you will have time to fix the problem before the broader rollout.

3) Plan

In the best-case scenario, you have completed the previously specified homework in this series before deployment, and it is now time to monitor the early outcomes, keeping your eyes and ears open for the unexpected, as an anthropologist in the field might. This entails examining completion percentages and compiling a summary report. Check it against your analytical plan and keep an eye out for any early clues that could verify or reject your theory. Preparing a real-time dashboard can tremendously assist with this critical phase.

4) Pivot

Don't be scared to change your survey tool if you notice a need to. While it is not ideal, it is possible to adjust a study while in the field. Corrections in the area can solve apparent problems that would otherwise compound. Focus less on metric consistency and more on having the most honest connection with your customers.

When you have received your predetermined number of responses and have found answers to the carefully crafted questions, it is time to share the link to the real-time dashboard that serves as your final report with your key stakeholders. The work has now begun in earnest, so stay tuned for the final installment!
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