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Visitor feedback online surveys tell you what your website visitors are thinking


Posted on 2/4/2011 by Elizabeth in category: survey software articles
Whether a brick and mortar or strictly online business, companies often put a lot of time, effort, and money into building their website. It's an important first step, but by no means is the work done once the website is built. The fact of the matter is there are many things that a webmaster can do to improve website traffic and the user's experience. Some webmasters use website analytics, which provides detailed statistical information, to analyze website traffic. Website analytics is a useful tool, but what's missing is what the visitor was thinking as they were visiting the pages on your site. That's where a visitor feedback survey tool can help.

A visitor feedback online survey provides you with more insight into what the user was thinking , rather than having to guess what she was thinking. A website feedback survey answers such questions as: Did the visitor find the navigation confusing? Did the visitor find what they were looking for? What did they dislike about the website? How did they learn about your website? Would the visitor recommend your website?

You can also use a visitor feedback survey for specific, strategic tasks, such as registering with the website or ordering a product or service. Here, you can ask: Did you find registration to be quick? Did you find ordering easy? The answers to these questions and more can be obtained by utilizing survey software to construct a visitor feedback online survey.

It's important to keep your website visitor survey relatively short. If you ask too many questions, you run the risk of the visitor abandoning the online survey before they finish. Further, be sure to ask one question at a time. For example, don't ask: "Was registration quick and easy" because they might have found the registration to be quick, but not easy. In the same vein, don't ask them to rate the timeliness and accuracy of a particular aspect of the website. They are two different questions; you don't want to cloud the responses from your visitor feedback online survey.

In order to get more website visitors to agree to complete your online survey, let them know up front how much time it will take them to complete the visitor feedback survey. You can also indicate the number of questions in the survey. If it's a small number of questions, you may get more visitors to respond. Let the visitor know "briefly" why you are conducting the survey. Using a progress bar allows the survey taker to see how much of the survey they have left and may make them more likely to finish.

Lastly, it's a good idea to utilize a tracking feature in your online survey implementation. Tracking responses help with a survey tool such as this in a number of ways. First, if a website visitor declines to complete a survey, the system will remember he declined to take the online survey the next time he visits so as not to canvass him again. Secondly, once a website visitor completes a particular survey, she won't get asked again.

Visitor feedback online surveys take the mystery out of what the visitor is thinking. Using online survey software for website visitor feedback surveys is a quick and easy way to find out if your website visitors are finding what they want from your website or leaving and going elsewhere.

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