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Using survey analysis software to evaluate customer feedback

Posted on 6/10/2015 by Elizabeth in category: survey software articles
Customer feedback is crucial for a business. It lets you know how your customers feel about your products and services, how they feel about the customer service that they receive, whether they think improvements need to be made. In short, customer feedback lets you know how your business is doing.

Surveys are one of the easiest ways to gather feedback from your customers. They are quick, simple, to-the-point and provide anonymity; not to mention the fact that you can really hone in on exactly what it is that your customers are happy with and what they think needs to be improved.

Though distributing surveys and filling them out is relatively simple, actually analyzing the information that they record can be a bit challenging. Thanks to various features offered via survey analysis software, you can easily analyze your customers’ responses to your surveys and simplify decision making regarding your business.

Here’s a look at which features of online survey software can really help you read your customers to propel your business to the next level.


One of the most powerful features that online survey software offers is graphing. A graphing feature can easily analyze the responses that your customers compiled and create colorful charts that are easy to read, eliminating guess work and simplifying the entire process of reading results. Whether you want your data presented in a bar chart, pie chart, line graph, or radial chart, online survey software with advanced reporting features can do the job.

Comparison Reporting

Another feature of online survey software that can help you get the most from your customer responses is the side-by-side comparison. With this feature, you can easily see the responses that different demographic groups have recorded and compare those responses. This allows you to see the similarities and differences of your target audience, thus allowing you to make changes that will appeal to specific groups.

Combine Multiple Survey Reports

Many businesses decide to administer multiple surveys concurrently, whether it is for a different target audience or for a unique aspect of the product or service. The great thing about survey analysis software is that it enables you to combine multiple surveys in the reporting phase.

Data Filters

You can filter the data that is collected and create subgroups that will allow you to separate that data based on the specific characteristics of those you surveyed. In addition, you also have the ability to export only responses that meet specific criteria. For example, you might create a subgroup titled, “Like responses from college students.” By filtering data, you can gain a real understanding of your customers.

Data Download

You can also download the raw data that was collected into Excel or SPSS, thus all you need to do is simply click a button and you’ll be able to download the data and use it anyway you see fit.

Thanks to data analysis software, the process of understanding customer feedback through a survey tool has been dramatically simplified so that you can really concentrate on improving your business.
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