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Using a brand recognition survey to give you a competitive edge

Posted on 12/23/2014 by Elizabeth in category: survey software articles
Businesses today are beginning to understand the importance of brand awareness as even small, local businesses, are beginning to compete with big names and big brands on the World Wide Web. The Internet truly has made the world a smaller place and small and large business owners alike can harness its power to obtain a competitive edge by using online survey software to conduct a brand recognition survey.

Why are Brand Recognition Surveys Important?

Regardless of anything else, brand recognition surveys help you discover how recognizable your brand is to your target audience (or even a blind group of consumers). If you're a small local business, chances are that people in your community know the primary services you offer.

For instance, if you're a dry cleaner, you may be the name people know when it comes to dry cleaning. But, the odds are good that you offer other, lesser known services, like tailoring, wedding gown storage, wash and fold services, and perhaps, even delivery and pickup services. Brand recognition surveys help determine what kind of brand awareness or recognition exists in these other areas while building brand awareness at the same time.

How Can You Use Brand Recognition Surveys to get ahead of Competitors?

Not only can you use surveys of this nature to learn how your brand is perceived by the public, but also how your competition is viewed as well. It's not just about the goods you provide, but also about how you are perceived for customer service, as a force in the community, and even as an employer.

People want to work for places they're not only proud to work for, but also where they feel appreciated and respected. The best way to lure top talent to your business (and away from the competition) is to build a better brand regarding how you treat the people who work for you than your competitors.

Asking the Right Questions in Brand Awareness or Recognition Surveys

It's important to ask the right question when creating surveys. Surface information will only get you so far. Your goal is to dig deeper to find out how closely people associate your business with the products you sell or the services you provide compared with how they view your competition.

Don't be afraid to mix it up a bit. It's perfectly fine to load a multiple choice question into the survey tool followed by a fill in the blank question. A good survey software program allows you to switch between the two effortlessly.

Going back to the topic of dry cleaners. You could ask "how often do you use dry cleaning services?" Give them multiple options, such as:
  • Twice a week or more often
  • Weekly
  • Monthly
  • Rarely
  • Never

Then follow it up with, "When you think about dry cleaning, what businesses come to mind?" and allow them to fill in the blank with their answer(s).

The beauty of online survey software is that it allows you to build surveys for brand recognition and so much more. All of these survey possibilities can be used to give your business a competitive edge that's so hard to gain in today's crowded marketplace -- online and off.  

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