Blog articles

The need for multi lingual surveys is entrenched and growing

Posted on 10/21/2014 by Elizabeth in category: survey software articles
Knowing your target audience is vital to any business. With the proliferation of social media and advances of modern technology, the realities of business is that it is becoming increasingly global. Business dealings and market share no longer simply remain within domestic borders. Instead, a large portion of your market share may come from international customers.

For instance, you may have a large customer base that speaks French and only French. Or speaks Arabic and only Arabic. How do you learn about these customers? How do you find out how satisfied they are with your products or services?

On the other hand, your business may have expanded overseas, and you now have employees who work for your company in a foreign land. These employees may speak the language of that land solely. How do you find out how satisfied these employees are with their jobs and you as their employer?

The answer, of course, is through multi lingual surveys. Multi-language questionnaires designed with online survey software can have a profound impact on your company's bottom line.

Today, there is an ever-expanding need to make a survey tool available and reachable to multi-language speaking audiences. Whether your need is in conducting employee satisfaction surveys or traditional market research, the process can be accomplished with multilingual surveys.

In order to obtain the most meaningful and accurate feedback when dealing with a foreign-speaking audience, there is a need to create a survey with online survey software that is written in the domestic language of the target audience.

In addition to the questions being written in the target language, there is another important element of a successful multilingual survey. The phrasing of the questions, along with the word choice used, is also paramount in carrying out a survey tool that brings about authentic results. In this way, the multilingual survey helps to remove language barriers on two fronts: the language itself and cultural differences.

The use of multi-language surveys is also helpful for an international target audience who may not speak English as a second language. Even if a respondent does have English as second language, they may feel more comfortable, and prefer, to use their native language primarily. When a survey is received in their native tongue, they may feel more free to express their opinions and thoughts in their native language they feel most at home with.

Not only can the survey tool be created and deployed in multiple languages, but reports can be generated for analysis, decision making, and sharing in multiple languages.

The advanced of online survey software coupled with the administration of multi-language surveys has opened up a whole new world of opportunities for organizations that operate globally and compete for business internationally.

It is absolutely fundamental for businesses who desire to compete and grow their businesses on a global level to leverage the multi lingual survey tool to obtain feedback, whether that feedback is from employees, customers, partners, or vendors.
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