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The importance of technology market research using survey software in the digital age

Posted on 7/26/2012 by Elizabeth in category: survey software articles
With the Internet, smart phones, tablets, and other mobile devices playing a more important role in reaching, acquiring, and keeping customers, companies -- regardless of size, number of employees, or business structure -- need to recognize the importance of conducting survey technology market research. Companies that want to gain a competitive edge -- and maintain it -- must understand their customers better. They also need to develop better ways to communicate with their customers using a myriad of interactive tools available through the web or mobile devices.

Let's face it, technology has invaded practically every aspect of life today, and market research is no different. Marketers can now learn even more about customer's preferences, beliefs, desires, and opinions more so than ever before. Marketers can also interact with consumers practically at a moment's notice through a number of channels, devices, and touch points.

Anywhere and everywhere, consumers have the entire globe at their fingertips -- with information available to them from multiple sources, be it mobile devices, websites, apps, or through their social network. Therefore, today's consumer's purchasing process is much different than it was just 10 years ago.

With the digital age and the viral aspect of information transference, marketers now have a new challenge: they need to be able to better engage existing and prospective customers wherever they are. Companies -- and brands -- need to provide more options through technology to connect to their customers 24/7.

Savvy market researchers realize this and take this opportunity to gather customer feedback and consumer insight at multiple times during the purchasing process.

Using online survey software, emerging businesses as well as well-established companies benefit from using a technology market research survey tool to gain valuable insight from existing and prospective users of technology products and services.

This doesn't mean that only companies that manufacture or distribute technology products or deliver technological services can realize benefits from technology market research. Any business that uses the Internet or enables its customers or clients access through mobile devices stand to benefit from comments and feedback from customers who interact with business professionals, purchase goods, or acquire services through these means.

Technology market research surveys developed through survey software topics cover a myriad of IT topical areas. These include network security, web-based applications, firewall applications, file transfers, search engine optimization, cyber security, software applications, email filtering, web traffic analysis, app functions, and server outages and maintenance to name a few.

Through technology market research, companies can learn more about customers in order to engage with them more proactively and effectively, which ultimately will help improve their competitiveness in this expanding digital world. Overall, this survey tool can help organization better meet the challenges of the new technology-driven economy.

Now is the time for market researchers to embrace the new digital consumer -- and his lifestyle -- through technology market research surveys to receive more candid, insightful, and timely consumer feedback.

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