Survey software can make your job of conducting online product surveys infinitely easier, as long as you go about it in the right way. These ten steps will help you create a successful and productive product survey online.
Step 1 – Define Survey Goals
For the most part, product surveys, are devoted to learn about how your existing customers feel about products they’ve purchased already or how potential customers feel about products in the pipeline. You need to decide the information you are most interested in gleaning and how your software for surveys can help.
Step 2 – Identify Your Target Market
Most businesses know that different products will have a different target market. When you’re conducting a product survey, it’s important to consider who the target audience for the product is and limit the survey to that group.
Step 3 – Write Your Questions
Create a list of questions about the products you’re interested in learning about. Be sure to ask concise questions that are easy to answer in the survey format. Also avoid leading questions to try to slant the answers either way. You want this to be a neutral experience for the people taking the survey in order to get the most honest, not to mention effective, response.
Step 4 – Test Survey on Small Market
Release the survey to a small market at first. The great thing about good online survey software is that it allows you to release tests as wide or as small as you prefer.
Step 5 – Refine Questions
Smaller test surveys allow for you to look for potential hitches in the question and identify questions that may not be quite clear to participants or answers that may be insufficient for the survey parameters. Make the changes necessary.
Step 6 – Apply Filters
Now is when you use the survey tool to apply filters and eliminate the people on your mailing list that aren’t part of your target market for this particular product survey.
Step 7 – Invite Participants
Once you’ve eliminated the people who aren’t part of your target audience for the survey, it’s time to invite people to participate. Some businesses offer incentives while others simply ask for participation out of the goodness of customers’ hearts. If you want broader participation, however, incentives are your best route. Offer discounts, coupon codes, or even freebies to invite participation. After all, you’re asking customers, or even potential customers, to give you their time.
Step 8 – Collect Responses
Once the survey ends, put all your responses together for analysis. Don’t forget to keep codes in place to identify any specific information you have about participants (financial means, demographic groups, employment status, these are all questions you can include in the survey questions).
Step 9 – Analyze Results
Study the results you receive. Don’t look at them with rose-colored lenses, but accept them as they are.
Your customers have given you their time and attention answering your survey questions. Make sure you listen to what they have to say.
Step 10 – Report or Act on the Results
Take action according to the results of the survey. Whether your action is to create a report and/or provide some sort of analysis, now is the time to put what you’ve learned from the survey results to work in a practical manner.