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Market research surveys are essential to corporations because they bridge the gap between consumers and the brand. These days a large majority of brands are leveraging the services of insight-driven businesses because these services provide an opportunity for them to see just what the masses are saying about their products.
So how are market researchers fulfilling this demand? Check out the latest technological trends in market research surveys.
Delivering through Smart Phones
Advances in mobile technology have made it incredibly easier for consumers to be able to complete surveys while they are on the go. In fact, a typical landline survey is approximately twenty minutes in duration. However, on mobile devices, it can last a maximum of ten minutes. Mobile devices have decreased the length of surveys which in turn encourages users to want to participate.
Offering an Incentive Program
What better way to encourage consumers to work along with market research companies than by establishing an incentive program. Some market research companies offer cash or gift cards that can be redeemed. Additional incentives can even include other types of prizes. Market researchers who have a rewards system are likely to positively influence the response rate.
Launching Mobile Apps
Mobile applications have transformed the way that surveys are conducted. While internet or browser-based surveys is a popular way of taking surveys, app usage has provided a creative landscape. Apps are easy to install and they have a streamlined interface that allows users to complete surveys in no time. App usage is expected to more than double in the future.
Taking Advantage of Online Survey Software
Creating surveys that people can take has become easier when companies use a survey tool. Survey software allows corporations to create their very own surveys that are fully customized and branded with the company’s logo. Depending upon the survey software selected you can also launch market research surveys through the interface. Online survey software is especially beneficial for smaller companies who don’t have a large budget allocated to market research and survey creation.
Survey software also allows you to capture and save large amounts of data. This makes studying analytics much simpler making it a powerful tool for any business.
Embracing Micro Surveys
Micro surveys are trending in technology market research. Micro surveys are simply brief surveys that usually take about five to ten minutes for a user to complete. Some market research companies are hesitant to resort to micro surveys because they can yield less data than traditional survey format. Yet, they leave room for more frequent interaction with people who purchase a product from a website or returning customers.
If you haven’t yet done so, it’s time to incorporate the latest technology market research trends so you can build your brand, grow your business and outsmart your competitors.
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