Since the advent of social media – namely Facebook – the marketing game has significantly changed for businesses.
It used to be that people mainly found out about businesses through the newspaper, television, and the radio. Word-of-mouth was also a very effective marketing tool, and Facebook has stepped the whole word-of-mouth thing up a few thousand notches. The more “likes” and “fans” your Facebook page has, the more the word spreads about your business, and the more credible it is.
How can you improve your marketing efforts with Facebook? A simple way is by embedding a survey directly onto your Facebook page. How does this benefit your marketing efforts, and your success, on a whole? Here are six great reasons to embed a survey on Facebook!
Get more “likes”. When you embed a survey onto your Facebook page, you can find out exactly what people like about your business – and your Facebook page. The information your fans and followers share via the survey will allow you to make any necessary changes. This, in turn, can result in more “likes” for your page, which means more exposure and more success for your business.
Engage your fans. One of the biggest advantages of Facebook is that it allows business owners to actively engage with their customers. In other words, it gives a face (pardon the pun) to your business. A survey designed with online survey software boosts the engagement factor of your fans, which will help to spread the news about your business.
Learn what customers like. As a business owner, you want to make sure that you are giving your fans what they like. A Facebook survey will not only help you to learn what your customers like about your business, but it will also allow you to learn what they like about your Facebook page. You can use this information to make your business, and your page, even more likable.
Find out what customers dislike. Your customers’ dislikes are just as important as their likes. A survey is a great way for them to share anything they may not like about your business or your Facebook page.
Discover necessary product or service enhancements. You want to make sure that you are offering your customers what they want. If they believe that you could enhance the products and/or services that you currently offer, or that you could provide things that you aren’t currently offering, a survey will give them the opportunity to share their thoughts. You can then take the information gathered from your survey tool and improve, or add to, what you offer.
Get more people involved. You will have the opportunity to reach far more people via Facebook than you will via email or your direct website. Why? Because there are more than 1 billion people active on Facebook each and every day. Embed a survey on your page and one of your fans completes the survey, and “likes” it, well, then you have the ability to have countless people complete your questionnaire.
In this Facebook day-and-age, businesses need to make the most of this form of social media. Incorporating a survey on your page can do wonders for your business.