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Seven tips to improve survey analysis using online surveys

Posted on 1/26/2023 by Elizabeth in category: survey software tips
You don’t have to be a data scientist to analyze survey data acquired through a survey tool. All you need to know is some impeccable techniques to get the job done. Even a small survey questionnaire can offer an overwhelming amount of data. How do you analyze the data and understand it?

Online survey software can help you create a survey and share it with the right distribution channels. It is critical to effectively analyze these data in order to provide your staff with significant insights into client behavior and detect big industry trends. This article will look at the best ways to improve survey analysis.

7 Effective Ways to Improve Survey Analysis

There is no use of data when it is just lying around without proper analysis. You must improve survey analysis to see the bigger picture and understand your audience. Here are seven ways to improve survey analysis:

• Make Your Surveys Available in Many Languages

Create online surveys in almost any language you want. Making your survey available in different languages enables your audience to express themselves in their preferred language, which can help gather more data for your analysis. Use survey software with a built-in survey spell checker in different languages to help you catch those pesky errors.

• Make Use of Cross-Tabulation to Understand your Target Audience

Analyzing all of your responses in one group is inefficient for obtaining correct information. Respondents who are not ideal clients might clutter your database and skew survey results. Instead, you may examine how your target audience replied to your questions if you segment responses using cross-tabulation.

• Team Up on Your Surveys

Create and manage user teams with varying access via roles and privileges. Using survey software, the responses can be acquired anonymously or linked with an address book contact. All communication is encrypted using secure SSL.

• Cross-examine the Data

Two time periods or groups of respondents are only two examples of data slices that might be compared. Or, if you're conducting a continuous survey over a long period of time (months or even years), you may focus on a certain issue or theme and ask questions like "have clients noticed our efforts in handling a specific issue?"

• Focus on the Insights, not just the Data

When presenting to stakeholders, emphasize the insights obtained from your data rather than the data alone. You’ll receive a more significant response and feedback if you present the insights first, since it goes beyond simply giving percentages and data breakdowns.

• Make sure there's a big enough sample size

Think about how many individuals you'd need to poll to acquire a reliable result in order to determine what size sample to use. In most cases, you won't be able to interview anyone who might be helpful, nor should you. That is, you would select a subset (or sample) of the population of interest and then analyze the results.

• Statistical Significance

The reliability of your data is what the "significant" part of statistical significance refers to. Alternatively, you may wish to argue that your findings are not the result of random chance but rather are representative of a larger group. Statistical significance is a measure of how much weight you should give to survey results.


Data analysis that is novel, interesting, and informative can help your business expand, strengthen relationships with customers, and maintain an edge over rivals.. Therefore, it should be done correctly.
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