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Seven tips for creating an insightful client survey

Posted on 1/21/2015 by Elizabeth in category: survey software tips
The best surveys are the ones that customers and clients fill out, right? There is so much happening online, it can be hard to attract a client's attention and to get them to take the time to fill out your survey. Using online survey software, you can construct easy-to-fill out questionnaires that provide highly detailed and actionable data for your business.

Surveys are one of the most effective tools that a business has for finding out what your client or customer base is thinking. A good client survey tool can help you construct one that gives you the information you need to grow your business by informing marketing and product creation decisions.

Another advantage is that survey software lets you put together a list of questions that provide a platform for interacting with your visitors and customers, giving you a chance to build loyalty and trust. Consumers buy from companies that listen to their concerns.

Here are seven tips for making the most of your next survey.

Tip #1. One survey, one objective.

To really narrow in on your feedback, give a single survey one clearly defined goal. For example, don't make it about your entire website re-design. Instead, focus on the change in the checkout process you made to your ecommerce site.

Tip #2. Short surveys get filled out.

No matter how loyal they are, your online visitors and buyers most likely won't fill out a long survey. They don't have the time or interest. Five minutes is a good time expectation, and a much shorter survey will get even more responses.

Ask for a single piece of information with each question. Never offer too many choices as possible answers. Each question should be focused, short and need just a very quick answer.

Tip #3. Use a sliding scale for answering.

People filling out surveys like the chance to rate on a sliding scale. For example, use a five point rating system, with five indicating they are highly satisfied and one not at all satisfied.

Tip #4. Ask neutral questions.

If you want honest answers that will help you make effective changes, don't lead your customers with questions that contain your preferred answer. A leading, biased question is one that reads: Do you like our new, amazing, state-of-the-art software that helps you try on clothes virtually? More effective is: How do you rate the ease of use of our virtual t-shirt modeling app?

Tip #5. Use simple language.

As a general recommendation don't use industry jargon in your questions that the respondent may have trouble deciphering. Instead, make it simple to understand. Don't assume any prior knowledge on the part of the survey taker. Using words they don't understand simply irritates people responding.

Tip #6. Provide a comment field.

People sometimes need to write in an expanded answer. This is more work for you in terms of analyzing the responses, but offers the chance for detailed, useful feedback.

Tip #7. Random multiple choice answers are more accurate.

Keep in mind that survey takers as a rule respond by checking the first or second choice on questions with multiple choice answers. To assure survey accuracy, mix your answers in a random way.
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