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In the past, businesses used newspaper ads, radio, and television as a way of promoting their services and products. However, these days, social media has become an integral component of a business marketing strategy since it is the most cost-effective way to gain exposure and increase sales. Facebook, in particular, has an average of 1.45 billion daily active users and 2.20 billion monthly active users. Yes, Facebook can be a useful tool for promoting your business.
How can you step up your marketing endeavors on Facebook? Know that their numerous ways you can use Facebook to promote your services and products besides simply making updates. A great way to take your social media marketing efforts to the next level is by using surveys on your Facebook page to attract potential customers.
Check out these seven benefits of embedding a survey on your company’s Facebook page:
1. Find out what your target audience is. Perhaps one of the biggest benefits of using surveys on Facebook is that it provides a business with insight on what type of consumer base that their products or services tend to attract the most. This can be especially useful for small businesses who have yet to identify a target market. A target market is a group of individuals who are most likely to purchase your products based on they're needs and characteristics.
2. Insight on what your customers like. Surveys allow a business to find out what products or services they're customers enjoy the most. This is important because giving consumers what they want is crucial to the longevity of your business. You can utilize this information to further enhance your business Facebook page.
3. Find out what your customers dislike. Yes, knowing what your consumer base dislikes is just as important as knowing what they like. When you embed a survey on Facebook you give your customers the opportunity to share what they don’t like about the services or products you offer.
4. Engage with customers. Of course, Facebook is the best platform to engage with customers on a more personal level. You can use an online survey software to create interactive surveys that boost user engagement. This will help further spread the news about your company’s products.
5. Extend a wide reach. With billions of user around the world, a Facebook page enables you to reach more people than you would via a website or through email marketing. When you use a survey tool to embed creative surveys onto your page you’re attracting more fans which also means more business.
6. Make product or service enhancement. You can use survey software to create a survey that gives customers a chance to share their thoughts. You can have them recommend products or services that you should offer in the future and you’ll find out what areas you’ll need to make improvements.
7. More likes means more business. Surveys can be fun to complete. When you offer a range of surveys related to your business you increase your chances of earning “likes”. Likes increase user engagement which ultimately leads to more exposure.
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