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Retain more customers through the use of customer satisfaction survey software

Posted on 8/16/2012 by Elizabeth in category: survey software articles
Regardless of the industry, most companies know the value of keeping their customers satisfied. But many don't make the effort to measure it -- nor analyze it.

As the economy continues to struggle and competition for customers increases, businesses need to ensure their customers are satisfied -- so they don't lose them to the business down the street or another online company. What's more, all things considered, it costs more to acquire a new customer than it does to retain existing ones, as most marketing experts will contend. As competition for the almighty customer becomes more fierce, customer satisfaction may be the main component that distinguishes one company from another.

Measuring customer satisfaction through an online survey tool may be new territory for many companies -- particularly small businesses -- who have been focusing on obtaining new customers, perfecting operations, and solidifying an income stream. Yet, deploying a customer satisfaction survey built with survey software is one of the best ways to make a company stand out from the crowd.

Through a customer survey, businesses can proactively reach out to current customers to find out just how satisfied they are. This in turn will help companies know if -- and how well -- they are meeting customer expectations. More importantly, it enables them to take action steps to address areas of customer dissatisfaction. Over time, businesses can develop tactics and strategies to enhance customer service, with the ultimate goal of holding onto existing customers.

Whether you're interested in knowing how satisfied customers are with your service, products, or customer service interactions, a customer satisfaction feedback survey can reveal these insights. The in-depth data obtained from a survey of customer satisfaction exposes important information that is integral to improving a company's products and services. Responses received also help companies understand the customers' changing needs and perception, which is all too important in today's fast-paced world. In other words, a customer satisfaction survey takes the guesswork out of knowing what your customers think about your products and services.

Some companies hesitate conducting a customer satisfaction survey because they think it may be an overwhelming task to collect feedback, track responses, and measure and analyze replies. However, in today's technology era, this isn't a concern. Using online survey software to produce and deploy a survey on customer satisfaction makes the job of gathering feedback and insight form customers quick and easy. Utilizing an web-based survey software to implement your customer satisfaction online survey enables you to customize your survey questions based upon your specific business needs, including the ability to have advanced conditional logic, and provides you an easy way to report on the data using statistics and visuals such charts and graphs..

We live in a world where people enthusiastically share their opinions and experiences with friends, family, co-workers, and the social media world. So savvy business leaders take note of this, knowing that customers are willing to share their experiences with the company itself – provided they are asked.

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