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Marketing online surveys help your customers get to know you better

Posted on 4/25/2013 by Elizabeth in category: survey software articles
Toying with a new product concept? Looking to boost sales? Wanting to build your brand awareness? How about improving your customer service? Sure, many businesses do. But what is the best way to accomplish one -- or all of these -- when you have so many other things on your plate?

When you're sidetracked with handling the day-to-day tasks of running your business, it is normal to lose focus on what your clients or customers really desire from your company and its offerings. And operating in the information age, where opinions, thoughts, and new products and services become viral almost instantaneously, it is even more difficult to keep track. Yet, keeping on top of a rapidly progressing and evolving marketplace is what you must do. Implementing a marketing survey, well-designed through survey software, is the first step to gather insights to make important business decisions now, next month, and next year.

What is a Marketing Survey?

Marketing surveys are a survey tool that can be conducted with your target market over the phone, face-to-face, through snail mail, or via email accessible through the internet (through a desktop computer or mobile device.)

These days, though, some of these survey tools methods, such as face-to-face and snail mail are old school. Instead, utilizing online survey software to reach your target audience is a much more efficient and timely way to reach your target audience. Not to mention that it enables you to increase your survey response rate as individuals can complete your survey on the go and at their convenience.

Marketing Survey Uses

Marketing surveys can be used in many ways. Here are just a few ideas for how they can be used to improve and grow your business.

* Boost current products and services.
* New product or concept testing.
* Develop new products and services.
* Get insight into your competition.
* Avoid overpricing or underpricing your products and services.
* Learn about customer price elasticity.
* Learn about up and coming trends.
* Gather testimonial and quotes. (if given approval)
* Increase your brand awareness.
* Assess customer satisfaction.
* Improve business to business relationships.
* Learn more about the demographics of your customers.
* Forecast market growth potential.
* Brand name testing.
* Packaging testing.
* Increase market share.

And there are clearly more. But as you can see, survey software can play a very important role in achieving many different types of goals that contemporary businesses exist and thrive in a more social and rapidly changing world than existed in years past. The times we live in and businesses operate in today are more in the hands of the consumer than ever before.

Whether you are looking to increase sales, maximize profits, launch a new product, or survive your competition, the success of any business lies, at least in part, on its marketing strategies and effectiveness. Improve yours by conducting regular online survey software designed marketing surveys. In the end, when you get to know your customers better, they will get to know you better. And that's a good thing.

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