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Market research helps you make sound decisions based on information rather than intuition


Posted on 8/20/2014 by Elizabeth in category: survey software articles
Surveys can be a simple and effective way to gather market research data. Taking the time and making the effort to utilize tools, such as online survey software, to create a well-designed questionnaire can give you invaluable insight into how your target audience thinks and what their preferences are.

Why Conduct Market Research?

The most successful companies have a pulse on their customers and competitors. While many businesses owners and managers speak to their customers and clients about their business and even check out their competitors prices, formalizing the market research process with a survey tool can produce a wealth of hidden information that could immensely help your business thrive.

By utilizing a survey tool that is equipped with online survey software, you can deploy a market research survey that is as simple or as complex as you want. For instance, you may want to conduct a short-and-sweet customer service satisfaction questionnaire. Or you may want to conduct market research to find out the feasibility of adding a new product line to your business. Either way, the feedback you receive can help you in your day-to-day operations and long-term planning and growth of your business.

Making Informed Business Decisions

The goal of conducting practically any market research campaign is to equip yourself with the knowledge and information needed to make an informed business decision, whether it's related to your product's features or price, competitors’ successes or failures, or the overall reputation of your company's brand.

Market research can help you in many ways, including:

  • Understanding your customers' preferences.
  • Profiling your customers.
  • Growing your business.
  • Opening a new location.
  • Pricing your products and services strategically.
  • Testing new product concepts.
  • Learn more about your competitors.
  • Mitigate the risks of making business decisions.

When a business is contemplating changes, particular significant changes, such as a business relocation, fundamental product feature change, new concept testing, or expanding into a new market, it behooves business owners immensely to conduct market research to support their decisions. For instance, if you are considering launching a new product or service, you'll need to know whether there is actually a market for this new product or service -- and if so, how big.

All things considered, the market is a primary driver of a company's activities and ultimately leads the business to success or failure. In developing a successful marketing plan and campaign, getting accurate, specific, and insightful information from your target market and competitors is a critical first step.

Online survey software helps you get more than just data. It helps you to get answers. Answers that helps your business compete, grow, and thrive. It helps you utilize information, rather than simply intuition, to make important business decisions.

Timing of Market Research

While market research is particularly important for businesses in their start-up and infancy stages, it is an ongoing process of gathering and analyzing data related to the optimally marketing of your products and services to the customer during the lifecycle of your product, services, and business.

Whether you are a small business, large corporation, a non-profit educational organization, or governmental agency, market research campaigns designed through online survey software can help you better understand the ever-changing dynamics in your new and existing markets.
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