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Improve visitor satisfaction and conversion rates through a website evaluation survey

Posted on 5/18/2016 by Elizabeth in category: survey software articles
It's no secret that the satisfaction of your customers is a huge factor in the success of your business. The more satisfied your customers are, the more your business will flourish.

A website plays a vital role in the success of your business, and ensuring the visitors to your website are satisfied with your website is a surefire way to boost your conversions, and thus, your success. That said, do you know how satisfied your website visitors are with your website?

Traffic to your site and conversions (sales made by those who visit your website) can certainly tell you how satisfied your site visitors are, but there’s another way to determine the satisfaction of your website visitors: By utilizing online survey software.

An online survey tool can allow you to better understand how satisfied the visitors to your website are with important aspects of the site. The results provided by a survey software tool can be used to help you make improvements that will further enhance visitor satisfaction, thus increase your conversion rates and boost the success of your business.

What type of information can you gain from an online survey software tool? Here’s a look:

If Your Website is Meeting the Needs of your Visitors

Visitors to your website have specific needs; they are looking for particular products and information, for example. A survey tool will allow you to better understand if your site is meeting the needs of your visitors. If the results of the survey indicate that visitor needs are not being met, you can make improvements that will better meet those specific needs

If Your Visitors have a Positive Experience with your Website

The design, layout and overall ease of use are all vital aspects of a website. Your website should be easy for your visitors to navigate and use. They should be able to easily find what they are looking for, including products and information. They should also be able to easily make purchases and inquiries.

A survey tool will allow your site visitors to share if they are having a positive experience with your website. If they aren’t, a survey tool will allow them to highlight the areas that they feel need to be improved. You can then use the information from these surveys to make improvements to your site, and improve your visitors’ experience.

Understand the Behavior of Your Website Visitors

How your visitors interact with your website is another detail that is important for you to understand. Do they visit the site, but click off without making any purchases? Do they fill a shopping cart, but don’t complete the transaction? A survey tool will allow you to better understand how your visitors use your site, and will enable you to make any necessary modifications to the site to increase the behaviors that you desire (completing transactions, for example.)

Your website is a vital part of the success of your business, and a survey tool can help to improve your business by better understanding the satisfaction of your site visitors.
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