Because of its sheer numbers -- at last count more than 825 million daily users, it is an understatement to say that there are a boatload of benefits to using a survey on Facebook for market research. As a powerhouse social media platform, Facebook allows businesses to communicate with and engage its customers directly.
Many companies, large and small, don't take advantage of the power of Facebook's large audience to reel in market research data through a survey tool. Those that do, however, stand to gain a competitive advantage in their industry and niche.
How to Use a Survey on Facebook
When you have fans or followers on your company's Facebook page, you already have a built-in target audience of people who are interested in your product, services, or company in some way. Most times, they will offer their candid advice or opinions in a genuine way to make your offerings better for them, and your customers as a whole. Here are just a few ways you can utilize a survey on Facebook to the benefit of your business:
Create and post a poll. Polls are an incredibly easy way to gain a snapshot image of major trends or likes and dislikes. You can create a simple, straightforward poll to learn how your followers think.
Post a link to an online survey. Here, you can ask your followers directly if they would please take a few minutes to provide their feedback on a new product or service offering. Then you can share the link to the survey that you designed through online survey software.
Incorporate a mobile survey. Facebook and smartphones go hand-in-hand. Take advantage of this inseparability by reaching your audience wherever they are through a mobile survey.
Build and deploy a fun survey. Surveys don't always have to be serious and dry. A fun survey can drive engagement and dialogue that prompts insights that you did not even know that you were looking for. Add some personality and humanness to your company by creating a fun survey for your followers to respond to.
Create and post quizzes. Most everyone likes to test him or herself with a good quiz. In the end, these fun quizzes can help followers be more receptive to a new product or service, or to a more serious future survey request.
Develop an event survey. Want you next event to be more successful than the last one? Consider using online survey software to develop an event survey. Find out what specifics of the event are most and least valued and plan accordingly.
Not only can a survey on Facebook give you insights about current customers and prospective buyers, but it can reveal hard-to-find information about your competitors. Remember, though, that it does not have to be only just always about price, products, or services. The key is to engage your Facebook followers so that they feel comfortable sharing information with you.