Many people are surprised to learn that marketing your business on Facebook might include a lot more than social media posts and buying Facebook ads. In fact, many business owners overlook the most important tool Facebook offers you for marketing your business more effectively. Data.
We live in the information age and gaining knowledge about your target audience is one of the most important things you can do to improve your marketing efforts overall. Facebook surveys can be instrumental in helping you do just that.
Why are Facebook Surveys so Effective?
The big question to ask yourself before deciding Facebook surveys are the paths to take to market your business is why do they work? The great thing about Facebook is that it offers an instant response in the moment. No one has to dial a number, check an email, etc.
It’s an “in the now” type of survey that people respond to as soon as it shows up in their timelines. That means you get nearly instant feedback and will continue to gain information and response as more people log into their Facebook accounts and come across your survey.
Analytics
You can learn a lot from the people who are responding to your Facebook surveys to assist with your marketing efforts. The more information you gain about your target market, people who are likely to buy or benefit from your products, the more targeted your marketing campaigns can become.
This includes information about income level, age, employment status, and countless other details that you can fine-tune your advertising and marketing to consider.
Greater Understanding of Audience Desires
The most important marketing information you can draw from Facebook surveys and polls built with online survey software involves the desires, pain points, and buying motivations of your audience. You can learn a lot from simply asking them what they like and offering a check yes or check no solution. You can even offer multiple choice answers about how satisfied they are with the products you already offer.
The best results, however, come when you ask specific questions and keep the poll or survey as painless as possible. This means the following: - Avoid asking ambiguous questions.
- Keep it simple and focused on one objective.
- Listen to use responses and use those responses to make marketing decisions.
Your audience is pretty good about telling you what they want, and many people on Facebook are open about their opinions, beliefs and feelings. Facebook surveys give them an opportunity to tell you quickly and effectively what that is so you can build a better marketing campaign for your goods and services.
So, if you have a business Facebook account, and are not using an online survey tool for Facebook, now is the time to take a good, hard look at it. You might just be surprised at what you can learn.
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