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Once you've shared your survey tool with your intended audience, they'll most likely access it through their mobile device, whether or not you actually intended them to respond to it through their mobile device. Because of this, it's essential you ensure your survey is optimized for mobile.
Today, there are more than 275 million smartphone users in the U.S. according to Statista. Because of this, it's important market researchers optimize their surveys so they're mobile-friendly and fast.Here are five easy ways to get the most out of your mobile phone survey.
1. Consider the Length of Your Survey
Mobile users typically take longer than computer users to fill surveys out. This is mainly because download times are usually longer on mobile devices and survey designs that aren't mobile-friendly. Most mobile phone users also connect to the Internet through their cellular network instead of through a WIFI connection which tends to be faster.
It's not unusual for survey respondents to give up and abandon a survey if it takes too long to download. So, you shouldn't include things like images or videos that require longer download times.
Also, someone using a smartphone has a higher chance of becoming distracted easier than someone who is sitting in front of their computer. Therefore, quick download times will help ensure to minimize any survey-related inconveniences and will engage the user quicker.
2. Use Online Survey Software
With survey software, most of the mobile optimization is already done for you. The software will typically detect when a respondent is using a mobile device to fill out your survey and will automatically adjust the inputs and layout accordingly. This will mean the survey questions and page layout will look different for users on a mobile device than they will for those on desktop.
3. Take the Amount of Text Into Consideration
Don't use large amounts of text in your surveys since it can become cumbersome to read it all on mobile devices. Short sentences and/or paragraphs work best.
4. Avoid Large Images
While you can scale header images on mobile devices, you'll need to think about load time. Not all users will have 4G speed, so you'll want to take your images' file size into consideration. It's probably best not to go above 100KB to obtain the best experience.
5. Test, Test and Retest
To totally ensure your mobile users will have a positive and effective experience with your surveys, you'll want to test and retest. Each researcher will want to actually make it a habit to test and take their own surveys. This will help them potentially identify what could make respondents drop out or complete the survey.
So, after testing, if your experience with your mobile survey isn't a good one, chances are good it won't be for your respondents either. So, you'll want to take some time to test your surveys and continue testing them until they are ideal.
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