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Five ways your customer service survey can help boost conversions


Posted on 5/24/2017 by Elizabeth in category: survey software articles
When you’re in business, there is a great deal of pressure to make conversions. This is, of course, understandable. However, you need to ensure your customer service is as good as it can be in order to make these sales.

You may be surprised at the number of companies that don’t make the connection between the way they treat their customers and those customers’ willingness to buy their products. Arguably the best way to boost conversions is by providing exceptional customer service levels.

This is why obtaining and listening to customer feedback is a highly effective way to refine your service for maximum client engagement. This, in turn, creates conversions and sales. With this in mind, take a look at these five ways your customer service survey tool can help with your sales.

1) Identifying Market Trends

Through pinpointing the services or products that most interest visitors to your site, you can fine tune what you offer accordingly in order to maximize your conversion rate. By identifying popular market trends, you can stay one step ahead of your competition while optimizing customer experience.

2) Instantly Receiving Valuable Information

Through rolling out an online customer service survey, you receive important insights instantly. You don’t need to collate all the data first. You can discover what areas can be improved on, and where you're going right. Also, with prior consent, any particularly glowing customer feedback captured by the survey software can be used in your marketing and promotional material. Testimonials are a great selling point, especially for start-up companies.

3) Giving Customers A Voice

When you request feedback from your customers, it creates a two-way dialog that makes the customer feel that their opinion matters. This gives them a positive view of your business and creates a rapport that increases your conversions. When you actually make changes to your business based on customer feedback, it helps your reputation even more.

4) Integrating with Other Analytical Tools

Your customer feedback survey can be integrated with other data collection tools such as Google Analytics. When studied together, this can provide you with the most comprehensive insight into the attitudes of your customers, so you can fine tune your business to their general needs.

5) Providing a Comprehensive Understanding of Your Customers

By thoroughly researching who visits your business, you can set objectives that result in conversions. You need to find out what’s important to your clients as well as about their behaviors, motivations, and preferences. From there, you can tailor your website experience to the personas of your typical buyers.

Online survey software is arguably a crucial tool in today’s competitive business market. If you haven’t been using it, you are most likely leaving profits on the table.
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