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Businesses have been using online survey software for many years to collect valuable data and better understand their customers. They use the information they collect to develop products, determine customer demographics and drive business decisions.
In the past, businesses would collect information on paper surveys and enter the data into their computer system manually. This is an inefficient approach since it means you collect the data twice — first on paper and then again when you transfer it to the computer. Having to re-enter the same data manually is costly, tedious and prone to errors.
Today, businesses now have more compact and lighter tablets such as the iPad to conduct their surveys digitally and avoid dual entry of information. Knowing this, you'll likely want to know the different ways you can use an iPad survey to collect essential information from your respondents.
5 Ways to Use Your IPad Survey Tool
Different ways may include:
1. Trade Shows
An obvious way is to bring along your iPad to your trade shows and use it as a qualifying tool when collecting leads. Rather than using the trade show's card swiper (which costs you money), you can use your iPad survey software instead. Sure, while the qualification process may take longer for you to go through, you'll attract and talk only to individuals who are genuinely interested in your service or product and not simply passing through to grab your free incentive.
2. Product Demo Feedback
When people approach you outside a store or mall to ask questions about your product or service, you can now demo your service or product and request customer feedback right there on the spot.
3. Lead Generation
If your business is at a retail location, place your iPads loaded with your survey next to your product stand. Based on your customer's answers to your survey, you can ask them questions which will allow you to show them a product demo or specific video tailored to their specific needs.
4. Obtain Real-Time Feedback at your Next Conference
If you're presenting several new products at your conference, you can ask them which they would prefer hearing about more.
5. Market Research Survey
When at a trade show, you're surrounded by potential consumers with a passive interest in your service or product. This provides you with a great opportunity of obtaining direct feedback about your product or service and how you can improve it. Use your iPad to conduct a brief market research survey and as attendees visit your booth, you can ask them to take a minute to complete it.
Not only are iPads completely versatile and perfect for conducting surveys, they're also cool, classy and easily customizable with accessories, apps, branding and content. They're a highly efficient way of surveying your customers and prospects so you can improve your business and provide them with exactly what they're looking for.
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