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Five tips for creating an effective online customer survey


Posted on 12/2/2015 by Elizabeth in category: survey software articles
If you’re a business owner, there’s no doubt that the success of your business relies on the satisfaction of your customers. If your customers aren’t happy, your business isn’t going to flourish; but on the flip side, if your customers are happy, you can expect to experience growth in your business and success.

The happiness of your customers relies heavily on their satisfaction. If you are offering them the products and services that they are looking for, and they are happy with those products and services, then they’ll be satisfied with your business.

While you may think that you are offering your customers what they’re looking for, the truth is that you may not be. So, how can you tell if the people that you service are happy and satisfied with your business?

An online survey is an excellent tool to measure customer satisfaction. Since the world essentially revolves around the World Wide Web, online customer satisfaction surveys are pretty much a no brainer. But, how do you go about putting together an online survey that will accurately measure your customers’ satisfaction?

Here are 5 tips that will help you build an effective online customer satisfaction survey.

1. Set an objective. It may seem obvious to say, but in order to create an effective online customer satisfaction survey, the first thing you need to do is determine the objective of the survey. What information are you hoping to attain from the survey? For example, do you want to know if your customers are happy with the products that you offer? Do they think that your business could use improvement? If so, in what areas? Knowing what your objective is will allow you to effectively design a survey that will add value to your business.

2. Use online survey software. Once you know the objective of your survey, you need to determine how you are going to deliver your survey to your customers. An online survey tool is a fantastic way to deliver your survey to your target audience. This software is easy to use and allows you to create and deliver surveys that will help you achieve your objective.

3. Decide on questions. Questions are the basis of a survey. What type of questions will you include in your online survey? Remember, the questions should be directly related to the objective that you want to achieve.

4. Decide on how your customers will respond to questions. You need to also decide how your customers are going to respond to the questions that they are asked via an online survey software tool. For example, they could illustrate their satisfaction based on a scale of 1-5 (1 being the least satisfied and 5 being the most satisfied.)

5. Word your questions strategically. Make sure that the questions you input into the online survey software are clear and concise. If your questions aren’t clear or they are misleading, you won’t achieve your objective.

Before publishing your survey and sending it out to your customers, ask someone to do a trial run. By doing so, you can gain valuable insight about your survey and make any necessary changes to improve its effectiveness.
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