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Five reasons you should conduct a customer feedback survey


Posted on 1/28/2015 by Elizabeth in category: survey software articles
Conducting a customer feedback survey is something every business should consider doing, regardless of industry or size. As long as it is implemented well, and you ask the right questions using your online survey software, it can prove to be highly beneficial.

You find out more about your own customer service team, the products or services you provide, and your target market all by conducting a customer feedback survey. All of this information can be used to improve your business model and aim for better things for your business in the future. Here are some of the most important reasons to use customer feedback surveys.

1. Interact With Your Customers

The first reason to conduct customer feedback surveys is to get the opportunity to interact with your customers. You'll not only get the chance to read their compliments and suggestions, but will be able find out more about the products they purchase and why, what products they enjoyed, and what they had complaints about. With your survey tool questions, you can not only ask about the products and services themselves, but other aspects of your business, like your customer support team and the delivery service you used.

2. Improve the Customer's Experience

With the comments and suggestions received through the feedback survey, you can improve a customer experience. Did you notice a lot of complaints about your delivery service? If so, you can switch to another local delivery service so you don't have to worry about these types of issues in the future. You can also improve the customer experience in other ways, such as changing the format of your website, using a different payment system online, or altering the way products are packaged.

3. Improve Your Products

Are you thinking about improving your products, but aren't sure what direction to go? Well, using a good customer survey tool can help you make your decisions easier. Perhaps there is a product line that is new and you aren't sure about. You can include questions in the survey about those products. You will find out if the new products are working, or if you should move your focus onto another product. You can also find out what products customers are happy with, and make sure you have plenty of those in your inventory. Your customers may even inspire a brand new product based on their suggestions.

4. Learn About New Trends

One thing businesses don't always consider when they are thinking about conducting feedback surveys, is that you can learn about new trends from your customers. Consumers tend to have the inside track to new trends based on their shopping experiences. You can learn more about trends, as customers suggest things they would like to see in your store. If you sell rugs, and a common complaint is your lack of a certain style, such as memory foam rugs for instance, you'll know that style must be highly sought after right now.

5. Get Insight About Your Employees

Using customer feedback survey software can give you insight into how your employees and customer service department is doing. Be sure to include questions about anyone that helped them, such as online chat support, calling in to your customer service department, or a live person at the front desk. This can help you learn what employees are doing their job well, and others that might need some extra training.

You can improve your customer service, consumer engagement, and the products you sell simply by conducting customer feedback surveys.
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