An inventor created a new screwdriver that was both tiny and easy to use. His goal was to sell it to people who wear glasses, making it simpler for them to fix their frames. But his sales stayed low, even though he knew his product was high quality and useful.
He finally conducted an opinion survey. Surprisingly, it turned out that half the people using his device worked in IT and computer repair. He found out the hard way that there were other significant markets to pursue that he was missing out on.
With the new information, it was a snap to revamp his marketing efforts, targeting both groups and their concerns.
If you don’t know who your customers are, you can’t market to them effectively. When you know who your target audience is, you can design and implement an ad campaign that deals directly with their needs and problems.
Direct Market Research
When you put together an opinion poll using online survey software, you learn the necessary data that makes coming up with an ad strategy straightforward.
With the information you learn from the poll, you know who needs the product or service and what features or bells and whistles they want. This gives you the input to build an effective marketing plan.
Another major benefit is a chance for engagement. A poll, whether for consumers or a job survey, lets you interact with prospects, making them feel important by soliciting their input.
Easily put together using survey software, polls let you ask your customers directly about which features they like the most and least. It gives them the opportunity to suggest new components. This kind of input lets you take the guesswork out of product creation. An opinion survey is beneficial in a wide range of industries and market niches.
The value of surveys isn’t limited to connecting with your customers. It also extends to getting accurate information about that which will help you to improve your website.
You can ask visitors a quick one-question poll about how they decided to visit your site, how they heard about you or if they have engaged with you and your brand before online. This lets you direct your advertising dollars more effectively.
You can also build a quick poll using a survey tool to ask people what types of content they are most interested in. This allows you to offer specific content geared to the needs of your visitors. The more useful they find your site, the more often they will return. This gives you a better chance of making a sale.
A quick survey, easy to make and publish, can give you critical information to make your next product or ad campaign a success. In the long run, it saves a business money because it helps to take the guesswork about who the target market is and how to strategize its penetration. An opinion survey enables you to be proactive in formulating marketing strategies.