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Do not ignore the power of a feedback survey to gain valuable business insight

Posted on 10/30/2013 by Elizabeth in category: survey software articles
Measuring, evaluating, and improving your customer's experience are three of the most vital business functions you can undertake to drive sustained sales growth for your company and its products and services. So, when it comes to customer service, and figuring out if your business is falling short, meeting, or exceeding your customer's needs, a feedback survey designed with online survey software is one of the best ways to accomplish this goal.

With an easy-to-use survey tool and carefully crafted survey questions, you capture valuable insight from customers that leads to identifying areas of improvements, making these improvements, and happier customers. In the end, this leads to increased referrals, repeat customer business, and more money in the company bank account.

Feedback surveys help you determine if your customers are experiencing unmet needs in order to develop strategies to meet those needs. In addition, any time you are testing a new idea, new product concept, or new service, it is prudent to throw the customer's hat in the ring to collect their opinions on these new endeavors.

Because your customer's may be your primary source of income, you should regularly implement feedback surveys. It's simple to do on a routine basis, when you utilize online survey software to deploy your surveys.

When designing your feedback survey through survey software, you can focus on one aspect of your business, such as your product or you can take a more comprehensive approach to collect insight into the entire customer experience. This includes items like ease of payment, website functionality, and the product or service itself.

Once you have decided to move forward with implementing a feedback survey, there are two essential factors to focus on. First, you want to make the feedback survey as easy and painless as possible for the customers. This means that you don't want to have a survey that is very long. It is a good idea to let the customer know how long the survey will take, and provide a survey progress bar as they meander through your survey. In addition, allow survey respondents to pause a survey and come back to it.

Second, make sure you evaluate and take action with the feedback you receive. Not only does this make the customers experience better, but, perhaps even more importantly, it shows your customers that you are listening to them when you make direct changes as a result of their feedback. When your customers take the time to answer your feedback survey, the least you can do is show them you value their time and are listening.

Feedback surveys are one of the most effective ways to improve a business of any size and in any industry. Using online survey software is an efficient and powerful way to implement this without needing special computer programmers. Do not ignore this quick and easy survey tool to gain valuable insight into your business.

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