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Customer surveys using survey software is the secret to increased profitability


Posted on 9/18/2013 by Elizabeth in category: survey software articles
"There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else." These are the words of Walmart founder Sam Walton.

In today's competitive business frontier, customer satisfaction is often the difference between being a poorly performing company and a highly successful one. While good marketing may bring new customers in your door, great service is what keeps them inside.

But do you know for sure whether you are providing great service to customers? One way to find out is conduct a customer survey crafted from a modern online survey software platform. This type of survey tool can not only tell you what the customer thinks about your customer service, but also what areas that they would like to see improved.

Many business analysts and marketing experts contend that its easier to keep a customer than capture a new one. If you run your business according to this theory, then you know the vital role repeat business from loyal customers play in the success of your business. Besides being satisfied with the product itself, customers are more likely to frequent your business if they are satisfied with your service as well.

Many successful businesses learned the secret of increased profitability by recognizing the importance of regularly conducting a customer survey. And the fact of the matter is, it is much easier in today's technologically savvy environment to do this than it was in days gone past. Today, the ease of conducting an customer survey through survey software is the reason so many successful organizations are turning to the survey tool to provide a better experience for their customers. In turn, it helps them improve their profitability.

Another great benefit of using a customer survey tool, is that it can help you gauge how much interest there is in a new product or service concept. Doing this before a product is launched, or perhaps more importantly, before investing hundreds or thousands of dollars into it, but then finding the new product concept or service won't fill a void well, is just savvy business.

In addition to learning about your customer's behavior and hearing their views on a new product concept or service, a customer survey can help you gain insight into your competitor's strengths and weaknesses in order to implement strategies to develop a competitive advantage in your industry and market. Obtaining a competitive advantage has significant long term effects, including the ability to maintain long-term sustainability. Even more so, having a competitive advantage helps to attract additional capital that fuels more growth.

When it is all said and done, organizations need to play an active role in engaging and communicating with their customers to not only better meet their needs, but also their expectations. And the best ways to do this is by conducting customer surveys made possible through online survey software. A commitment to customer research through a survey tool about customer behavior, beliefs, and needs and wants enables organizations to reap rewards they may not even have known existed.
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