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Building loyalty with hospitality online surveys

Posted on 9/30/2015 by Elizabeth in category: survey software articles
Whether you’re the manager of a hotel or a restaurant owner, you know that keeping your guests happy equates to a key to success. When your guests are happy, they are more inclined to share their positive experiences with their friends and family. And those positive reviews will not only lead to new customers, but it will lead to loyal customers who return to your establishment again and again. After all, word-of-mouth is one of the most powerful forms of marketing.

One of the easiest ways to enhance the experience of your customers is with hospitality surveys. However, instead of just tossing a survey at your patrons as they are checking out of your hotel or paying their tab at your restaurant and hoping that they will fill them out and return them, instead, try using online survey software. With web-based survey software, your patrons will be more inclined to complete and return your hospitality survey because they are easier to access and complete.

Here’s a look at how online survey tools can improve satisfaction increase customer loyalty.

Provide a better experience. Your main objective is to provide the best possible experience for your patrons. Online survey software allows you to find out exactly how your patrons feel about your business and the services you provide. Not only can they share what they are happy with, but they can also share what they believe needs to be improved upon. In other words, these surveys will allow you to determine what areas you are excelling in and what areas could use improvement in order to enhance guest satisfaction.

Learn patrons wants and needs. Through online survey software, you can find out the wants and needs of your patrons; what matters the most to them. In order to keep your customers happy and to keep them coming back again and again, you need to learn exactly what is important to them. Through online hospitality surveys, you can find out more about your patrons. What are they expecting from your establishment? What do they hope to experience? What will ensure their happiness?

Increase positive word-of-mouth. As previously mentioned, word-of-mouth is one of the most effective marketing tools. Through online surveys, should your patrons have a negative experience, you will be able to quickly attend to the issue in a timely manner, turning what could potentially be negative word-of-mouth into positive word-of-mouth. This will not only improve customer loyalty, but it will also increase the likelihood that those loyal customers will help bring in new customers who will also turn into loyal customers.

If you want to improve the success of your hospitality business, you need to ensure the satisfaction of your customers. Happy customers turn into loyal customers, and loyal customers bring in more customers. Online survey software can help you achieve those happy, loyal and new customers.
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