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Bridging the gap with a gap survey using online survey software


Posted on 9/16/2015 by Elizabeth in category: survey software articles
Are you a business owner who is interested in conducting a gap analysis? If so, there is a survey tool that can seriously help you with this task – gap survey software.

A gap survey can improve customer satisfaction. Not only that, but it can help you identify inefficient business processes, procedures, and strategies as it boosts the success of your business.

What is Gap Online Survey Software?

A gap survey, also known as gap analysis, is a survey tool that is intended to verify the perceived and/or the actual gaps between a service that you offer and your customers’ expectations or gaps in perceived versus actual processes, procedures and strategies. In other words, gap analysis software allows you to compare the performance that you could potentially be providing with the performance that you are actually providing.

How a Gap Survey can Benefit Your Business?

You may be wondering how this type of survey can help improve your business. Since this type of survey measures the difference between what you could potentially be providing your customers with and what you are actually providing them with, gap survey software allows you to see precisely where improvements need to be made in your business. After analyzing the results of this software, you can make efforts to improve the service you are offering your customers, thus improving customer satisfaction and the success of your business on a whole.

Not only can these surveys be used to assess the satisfaction of your customers, but it can also be used to assess the satisfaction of your managers and employees. Thus, if your managers and employees believe that improvements can be made, the results of this survey software will allow you to see where improvements need to be made so that you can enhance the satisfaction of your employees and managers, thus improving productivity.

How Does a Gap Survey Work?

A gap survey can show the differences between the perceived and the actual expectations of your customers, your employees, or your managers. For example, if your business is failing to use specific resources in the proper way, a gap survey will allow you to see these differences and make adjustments, as necessary.

Where Can a Gap Survey be Used?

A gap survey can be used in virtually any area of your business. Areas where this type of survey can be used include human resources, information technology, business processes, market and product gaps, as well as company direction and vision. Examples include a market used gap survey and product gap survey.

Once you receive the information that a gap survey can collect, you can learn what types of gaps exist and why. For instance, if there is a gap in the amount of funds that are being utilized for marketing, you will be able to make the necessary adjustments, thus improving your marketing efforts by providing your marketing sector with the proper funds, which will, in turn, enhance your business overall.

Although conducting gap analysis can be a complex undertaking, it becomes a much simpler task when done with online survey software.
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