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Best practice for web surveys for online retailers


Posted on 6/3/2020 by Elizabeth in category: survey software articles

If you're trying to figure out how to improve your online website, all you need to do is ask those individuals who use it — your website visitors and customers. A web survey built with online survey software is one of the fastest ways to obtain information (and insight) from your customers and website visitors to find out what really matters to them and/or what's wrong with your online site that could be getting in the way of conversions.

Benefits of a Web Survey Tool


Web surveys can benefit your online presence in various ways, with two of them being:

1. Like usability tests, surveys help you gain useful insight immediately. There's no waiting for substantial results to build up like you would with split tests and web analytics reporting.

2. With a web survey, your website visitors and customers will point you to exactly what's wrong and provide you with what their intentions were and what they were trying to do when the problem occurred. This information is far better than trying to figure out confusing abandon rates.

It only makes sense to learn some of the best practices for implementing web survey online survey software.

Best Practices for Web Survey Software

Several best practices involve

1. Placing Your Web Survey

While you'll find some great systems that will enable you to place web surveys on each page of your website, you might want to steer clear of pop-up forms. These are not only irritating, but they can distract your visitors from whatever it was they were trying to do.

A better option is to embed your web survey on your order confirmation page. By doing this, you won't risk distracting your visitors from placing an order since your survey will only be displayed after your visitors have made their purchases.

2. Deciding on Questions


There are a few open-ended questions you'll want to ask after your visitors have made a purchase that will help you uncover some conversion-boosting insights. These are:

• How would your customers rate their overall experience?

When you receive answers to this question, you'll be provided with a quantitative pulse of your customers' buying experience which you can then measure and share with your team over time.

• What can you do to improve your customers' experience?

Depending on how your customers answered your first question, you can typically tailor a follow-up question. This question will provide you with qualitative responses showing you ways of improving the buying experience of your customers.

• What almost stopped your customers from completing their purchase?

Answers to this question can help you figure out any barriers that might be stopping any other potential customer purchases.

3. Choosing Your Survey Platform

You don't need a very sophisticated system. You can find various low-cost survey software systems that will produce web surveys just fine and allow you to embed your surveys in your confirmation pages. There are, however, more powerful and expensive systems through specialist suppliers that can provide you with extra benefits, but you can certainly start off basic, simple, and cheap and work your way up.

This goes for your web-analytics as well. Start off with a system that's inexpensive and easy to implement and move up to a more costly solution only after you've come to realize you've exceeded the limits of what's allowed on your more basic system. 


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