Blog articles

A website survey helps to increase visitor retention and conversion rates

Posted on 10/23/2013 by Elizabeth in category: survey software articles
Most businesses that have an online presence (and who doesn't these days) want a website that is user friendly, aesthetically pleasing, better than its competitors, and functionally glitch-free. But how do you know how your website is faring in all of these categories and more? One of the best ways is through a website survey built with online survey software.

Website surveys can be used to test, gain feedback, and gather satisfaction in a number of ways including:

* Website functionality - Are there glitches in the shopping cart? Is it unnecessarily cumbersome for shoppers? Did a user have trouble listening to a podcast or viewing a recorded webinar? Was an event calendar properly displayed on the user's browser or mobile device?

* Website satisfaction - Are visitors finding everything they need at your website? Would they tell friends, family members, and coworkers to check out your website?

* Website exit surveys - A pop-up survey can be used when visitors exit your website to gain valuable feedback about their visit while still fresh in their minds.

* Website visitor demographics - Useful for learning the profiles of your website visitors, be it age, gender, or location.

In addition to the different types of website surveys, there are plenty of ways to implement a website survey. One of the most popular ways is to send a survey link out to your mailing list through an email or newsletter. Alternatively, you can simply place a link to the survey on your website.

With the rise in social media, another great way to increase the response rate for your website survey is to post the link on your social media accounts, such as your Facebook page or on a Twitter tweet.

Regardless of the types of website survey or method used to implement this survey tool, the ultimate goal is to improve conversion rates through increased visitors and visitor retention. Although web analytics is certainly helpful to identify traffic patterns, bounce rates, and trends, more insightful data can be obtained by conducting a website survey designed and administered using survey software .

In addition, any time new functionality is added to your website -- things like a new chat messaging system or user forum -- it is important to send the survey once again to your users to see how the new website functionality is working out for them.

Keep in mind that the more complex and lengthy your website survey tool is, the more chance that you increase your survey abandonment rate. We live and work in a fast-paced world today, so keep your website survey as short as possible, while covering the most critical questions to your business operations and growth.

Remember the reasons you are conducting a website survey. Whether it is to better serve your audience, increase your conversion rate, or decrease your shopping cart abandonment, keep in mind to carry out another website survey after rolling out improvement to see if you still are meeting users' needs, and better yet, exceeding them.
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