|
The mobile telephone has become an important part of our daily lives. It is the real personal computer: it pervades all aspects of our daily lives, follows us around all day, and we carry it with us everywhere. Perhaps this is why an increasing number of people own a smartphone.
Using a mobile phone survey for research makes it easier to collect data from various groups in your sample population. Mobile phone surveys are also simple to complete, and you can create them on the fly with the Formplus builder.
Practices for Conducting Surveys on Mobile Phones
To do a survey on a cell phone, you need to use different sampling methods, as well as different survey software and questions. Below are some practices to consider:
Use mobile-friendly survey software.
In order to make the survey accessible on mobile devices, the underlying software must be able to identify the user's device and screen resolution. It's important to select the best survey tool possible because not every online survey software is designed for mobile data collecting.
Identify your audience.
Find out the specific feedback you're hoping to receive from customers. You may, for instance, inquire as to their level of contentment with the service you provided them. You shouldn't acquire more data if you won't know what to do with it.
Maintain simplicity.
Check if the questions have been understood by the respondents. In order to get the best answers, keep the questions as straightforward as possible and free of jargon. Make sure the questions haven't been crafted with "insiders" in mind. Americanized cliches and catchphrases fall flat in other nations and might be seen as offensive. Those who are unfamiliar with the meaning of the acronyms will get rapidly disinterested.Asking leading questions should be avoided.
Don't include your thoughts in your question prompts when conducting your smartphone survey. This can influence the responses you receive rather than reflecting on the respondents' experiences.
Maintain specificity.
When conducting large-audience surveys, avoid asking open-ended types of questions that will yield a variety of responses. This will make analyzing the results difficult. Question types should be in form of multiple choice or yes/no.
Keep it brief and to the point.
A questionnaire should not take more than 10 minutes to complete. Keep it to five or two minutes or less. Keep survey respondents updated along the way by informing them ahead of time how long the survey might take, including a progress bar, and possibly even naming the survey something related to how long it will take.
Conclusion
Though mobile devices have a large effect on research, even minor adjustments can make a substantial difference in the quality of the survey results. If you stick to these rules, you'll be able to run a mobile phone survey that people can fill out without too much trouble, resulting in higher response rates and better quality data. Contact us today to learn how Novi Survey can help bring the mobile voice of your customer directly into the process of making your decisions.
|